General LED Sign Questions

What is an LED?

LED stands for Light Emitting Diode. LED’s are very different from light bulbs as they last for many years without burning out, generate significantly less heat, and consume far less energy. They typically require less than 1/10 to 1/40 the energy of incandescent light bulbs

Are all LED’s the same?

No, LED’s come in many grades of quality and brightness. Vibrant Displays uses only the top grade of LED’s which allows us to give you a warrantee on all our LED displays. Our outdoor LED’s all have a minimum of 6500 nits which allow easy viewing in direct sunshine.

What is Pixel Pitch as it relates to LED displays?

Pixel Pitch is the distance between each LED or Pixel on your LED display. Pixel pitch is similar to resolution with the smaller the pixel pitch giving you the best resolution.

Our outdoor LED displays are offered in 8mm, 10mm, 16 mm, 20mm, 25mm, 30mm with 8mm being the tightest pitch or best resolution. Smaller pitches are used for close up viewing while larger pitches are more economical and are suitable for signs located high in the air or farther off the roadway.

How can an LED display help my business?

According to the SBA (Small Business Administration) businesses that employ LED signage typically see an increase of 15 to 150 % in sales revenue.

How can I determine the viewing distance of an LED Sign?

Our rule of thumb is 60 feet for every inch of the character size. I.e. 2” characters can be read from 120 ft. So by knowing the size of the character on the display, you can determine how far away the message can be read.

How do I get technical support for my Vibrant Displays LED display?

For support feel free to contact us via email or phone number and we will help you solve your problem.  In addition to this training is offered after we install your screen by one of our trained associates.

Is an electronic message center a cost-effective advertising medium?

Yes. Businesses often select their advertising medium, and messages, based upon the cost per thousand
exposures of their message to the public. ON this basis, no other form of advertising comes close to
matching the efficiency and cost-effectiveness, dollar for dollar, of an LED display.
Compare the figures below:

  • Newspaper advertising – the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.
  • Television advertising – The cost on average is approximately $6.26 per 1000 exposures.
  • Radio advertising – The cost is about $5.47 per 1000 exposures.
  • New LED display – The cost is less than $0.15 per 1000 exposures. How?

Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is
about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this
the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a
daily message center expense total of $8.82. With a daily traffic count of 20,000 vehicles passing
your business, you would have a cost of less than $0.45 per thousand exposures (counting drivers
Best of all, with an LED sign, a business does not have to worry about missing its target
audience, becoming “yesterday’s news,” or facing expensive production costs for changing its message,
as happens frequently with the other forms of advertising mentioned.

Information courtesy of Small Business Association. SBA Cosponsorship Authorization Number 00-7630-43.

How will an electronic message display work best for my business?

The growth in number of media options in recent years is good news for businesses because of the variety available to meet individual business communication needs. However, each new advertising option draws its audience away from other existing audiences.

This is not true with LEDs. The display’s audience is determined by the sign’s message, its location, and the number
of vehicles that pass it each day, and its audience continually grows. The electronic message display rapidly becomes a landmark in a business’s local community, because it offers a valuable public service to the entire community by displaying:

  • Public service information
  • Civic events
  • Personal and holiday greetings
  • Current time and temperature
  • Specific advertising messages

Passing viewers often look forward to reading clever new messages, and may even come to rely upon the message service in some settings. But most importantly to the business owner, the passing viewers will remember:

  • What the business is, and
  • Where the business is located.

Information courtesy of Small Business Association. SBA Co-sponsorship Authorization Number 00-7630-43.